How does HubSpot's seats-and-credits pricing work?
Last updated October 6, 2026 · Prices verified October 1, 2026 · Next check November 1, 2026
New HubSpot customers in EMEA now buy one edition of HubSpot, Starter, Professional or Enterprise, instead of separate hubs. It's EMEA only for now. You pay per seat and for credits, with no platform fees. GTM Seats cost $90 a month on Professional and $175 on Enterprise. Each edition includes 5,000 to 15,000 credits a month, and emails and workflow actions now use credits too. Existing customers, and new customers outside EMEA, stay on legacy hub-based pricing.
Key numbers
| Starter | Professional | Enterprise | |
|---|---|---|---|
| GTM Seat | $20/mo (promo from $7) | $90/mo paid annually · $100/mo paid monthly | $175/mo |
| Ops Seat | Not published | Not published | Not published |
| Paid seats | Up to 10 | Unlimited | Unlimited |
| Included credits a month | 5,000 | 10,000 | 15,000 |
| Record capacity | 25,000 | 250,000 | 15,000,000 |
| Calling minutes a month | 500 | 3,000 | 12,000 |
| Onboarding | Not required | Required, fee not published | Required, fee not published |
Monthly list prices in USD, per user, from HubSpot's pricing page and the seats-and-credits supplement. HubSpot publishes the supplement in EUR; list prices are the same number in USD. The Starter promo is a limited-time offer for new customers: $7 paid annually or $10 paid monthly. On Enterprise, the pricing page shows $175 for both billing options.
Who seats-and-credits pricing applies to
For now, seats-and-credits pricing applies only to new customers in EMEA (Europe, the Middle East and Africa), from 1 October 2026. If you already have HubSpot, or you're buying outside EMEA, including in the US, you're on legacy hub-based pricing, with platform fees, Core, Sales and Service Seats, and marketing contact tiers. HubSpot is rolling the model out gradually, and we'll update this page when it reaches other regions.
The two models price the same work differently. Compare them for your own team in the calculator's compare mode, or read how current and legacy pricing compare.
One edition, two seat types
There are no separate Marketing, Sales or Service Hubs on seats-and-credits pricing. You pick one edition for the whole account, and each person's seat decides what they can do.
- GTM Seat. For people who work with customers: marketers, sales reps and service agents. It gives the full toolset of your edition, and it's the seat shown on HubSpot's pricing page.
- Ops Seat. For people who support customer-facing teams: operations, RevOps and admins who build automation, reports and integrations. HubSpot hasn't published the price yet.
- View-only users stay free.
A GTM Seat includes everything an Ops Seat can do. The split matters for anyone who builds rather than sells or supports:
| Ops Seat includes | Needs a GTM Seat |
|---|---|
| Custom reporting | Connecting an email inbox |
| Workflows | Calling |
| Data Studio | Meeting links |
| Integrations and data sync | Sequences |
| Segments | Sending marketing email |
| Data Agent | Creating quotes |
| Custom agents | Publishing content (blog, landing pages) |
| Permission sets and field-level permissions | Publishing goals and playbooks |
| CRM import and export | Content Agent |
| Read-only access to GTM tools | Feedback surveys |
| Running AEO prompts |
In practice, an Ops Seat can't log emails or calls through a connected inbox or phone, run sequences or send marketing email. Someone who builds workflows and also emails customers needs a GTM Seat.
HubSpot's published supplement still uses earlier seat names (Core and Front Office) and older seat prices. We follow the live pricing page.
What uses credits
Credits now pay for more than AI. Every email HubSpot sends uses credits: marketing, transactional and automated emails, including meeting reminders and surveys (HubSpot's credits guide). Emails your team sends from a connected or hosted inbox, including sequences, don't. Every workflow action uses credits too; workflows need Professional or Enterprise. The per-unit rate drops as your monthly volume grows. These are the rates in HubSpot's rate sheet, at $0.01 per credit:
| Email sends a month | Credits per send | Cost per send |
|---|---|---|
| 1 to 10,000 sends | 15 credits | $0.15 |
| 10,001 to 55,000 sends | 5 credits | $0.05 |
| 55,001 to 100,000 sends | 2 credits | $0.02 |
| 100,001+ sends | 0.5 credits | $0.005 |
| Workflow actions a month | Credits per action | Cost per action |
|---|---|---|
| 1 to 10,000 actions | 3 credits | $0.03 |
| 10,001 to 55,000 actions | 2 credits | $0.02 |
| 55,001 to 100,000 actions | 0.5 credits | $0.005 |
| 100,001+ actions | 0.1 credits | $0.001 |
AI agents and other features use credits per action:
| Feature | Action | Credits | Editions |
|---|---|---|---|
| Breeze workflow action | Execute one Breeze (AI) workflow action | 10 | Professional, Enterprise |
| Calling | One calling minute above included capacity | 10 | All editions |
| Send one templated message | 20 | Professional, Enterprise | |
| Customer Agent | Resolve one conversation (text channels) without a human, not reopened within 72 hours | 50 | Professional, Enterprise |
| Customer Agent (voice)Beta | One minute of voice conversation | 50 | Professional, Enterprise |
| Prospecting Agent | Recommend outreach for one lead | 100 | All editions |
| Data Agent | Answer one prompt for one record | 10 | All editions |
| Content AgentBeta | Generate one piece of content | 1,000 | Professional, Enterprise |
| Revenue AgentBeta | Start payment collection for one invoice | 500 | All editions |
| Nurture AgentBeta | Personalize one email for a contact | 10 | Professional, Enterprise |
| Knowledge Base AgentBeta | Generate one knowledge base article | 200 | Professional, Enterprise |
| Custom agentsBeta | One action unit | 1 | Professional, Enterprise |
| Work agentsBeta | One action unit | 1 | All editions |
| Intent | Monitor one company for one month | 10 | All editions |
| Intent: custom signalBeta | Monitor one company for one custom signal for one month | 50 | All editions |
| Quotes | One accepted quote | 100 | Professional, Enterprise |
| Custom events | 1,000 events above included capacity | 15 | Professional, Enterprise |
| Data StudioBeta | One dataset use in a workflow, segment, sync or export | 50 to 200 | Professional, Enterprise |
| AEOBeta | One answer to a tracked prompt | 2 | Professional, Enterprise |
| Conversational context | Analyze one conversational record | 1 | All editions |
Credits reset monthly and don't roll over. Beta rates can change during the beta. More on how credits behave in HubSpot credits explained.
Packs and pay-as-you-go
Usage above your included credits is billed pay-as-you-go at $0.01 a credit, invoiced monthly in steps of 10. On your reset date, the limit goes back to your original amount instead of staying higher for the rest of the term. You can also buy packs for a fixed monthly price:
| Pack | Capacity a month | Price a month | Editions |
|---|---|---|---|
| Email sends | 2,000 sends | $200 | Professional, Enterprise |
| Email sends | 10,000 sends | $1,000 | Professional, Enterprise |
| Email sends | 100,000 sends | $3,000 | Professional, Enterprise |
| Email sends | 1,000,000 sends | $6,000 | Professional, Enterprise |
| Workflow actions (Growth) | 500,000 actions | $150 | Professional, Enterprise |
| Workflow actions (Scaled) | 500,000,000 actions | $900 | Professional, Enterprise |
| Agents (Base) | 2,500 credits | $25 | All paid editions |
| Agents (Growth) | 40,000 credits | $400 | All paid editions |
| Agents (Scaled) | 150,000 credits | $1,500 | All paid editions |
At list price, agents packs and credit capacity packs cost the same per credit as pay-as-you-go ($10 per 1,000 credits). They make the bill predictable rather than cheaper. Email and workflow packs are different: they cost less per unit than paying in credits once your volume fills them. Sends and actions above a pack use credits at the rate sheet. For scale: the Growth pack's 500,000 actions a month covers about 10 automated actions for each of 50,000 contacts.
Spend controls. When you buy credits, HubSpot initially sets your account credit limit up to 50% above your total monthly credits. You can lower it, and set limits for the whole account, per feature and per action. You get alerts at 75%, 85% and 90% of your limit, and any feature can be paused at any time. Credits from packs reset monthly like included credits.
Records replace marketing contacts
On seats-and-credits pricing you don't pay for marketing contacts separately. They count as records toward your edition's record capacity, along with companies, deals and every other object. Above capacity, Starter and Professional add 1,000 records for $5 a month; Enterprise adds 1,000,000 for $100.
Onboarding and add-ons
Onboarding is still required on Professional and Enterprise. HubSpot hasn't published the fees for seats-and-credits pricing yet. We expect them to be close to legacy onboarding fees, and a partner can still deliver onboarding built around your setup.
| Add-on | Price a month | Available on |
|---|---|---|
| Brands | $1,000 | Enterprise |
| Transactional Email | $300 | Professional and Enterprise |
| Dedicated IP | $250 | Professional and Enterprise |
| Data Warehouse | $1,000 | Professional and Enterprise |
| Sensitive Data | $250 | Professional (included in Enterprise) |
Two worked examples
Monthly list prices, paid annually, Professional edition. Ops Seats and onboarding left out because their prices aren't published.
Sales team of 10, light email. 10 GTM Seats, 2,000 emails and 5,000 workflow actions a month. Estimated $1,150 a month: 10 GTM Seats $900, Email sends pack (2,000 sends) $200, 5,000 extra credits $50. Open in the calculator
Marketing team of 5. 5 GTM Seats, 20,000 emails and 20,000 workflow actions a month. Estimated $2,000 a month: 5 GTM Seats $450, Email sends pack (10,000 sends) $1,000, Growth workflow actions pack $150, 40,000 extra credits $400. Open in the calculator
For marketing teams, email volume now matters as much as seat count. Estimate your monthly sends before you talk to HubSpot.
What to ask your HubSpot rep
- Will we be on seats-and-credits pricing or legacy hub-based pricing in our region?
- Which of our users need a GTM Seat, and which can use an Ops Seat or View-only?
- What does an Ops Seat cost on our edition?
- What is the onboarding fee for our edition on seats-and-credits pricing?
- Based on our email and workflow volume, which packs do you recommend, and why?
- What credit limits will be set on our account by default?
FAQ
Page changelog
- 1 Oct 2026: Published. GTM Seat prices verified against HubSpot's pricing page; credits, packs, records and add-ons against the seats-and-credits supplement.
- 2 Oct 2026: Clarified that seats-and-credits pricing applies only to new customers in EMEA for now.
- 6 Oct 2026: Added what Ops Seats include, which emails use credits, spend controls, edition availability for each credit rate, and the AEO and conversational context rates.